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Optimize Focus & Cognition

The products the evidence supports for optimize focus & cognition, graded and tied to the protocols that call for them.

LMNT Zero Sugar Electrolytes

Strong ~$25

Sodium, potassium and magnesium with zero sugar, the electrolyte-not-sports-drink profile the protocols call for, with a consistent…

Dan Go, Andy Galpin, Andrew Huberman
Buy

Thorne Creatine (micronized monohydrate)

Strong ~$40

Creapure-grade micronized monohydrate, NSF Certified for Sport (the strictest lot-by-lot program), from the official supplement partner to…

Andrew Huberman, Bryan Johnson, Andy Galpin
Buy

Sleepme (ChiliSleep) OOLER Sleep System

Strong ~$699

Active hydronic temperature control, not a passive gel pad, from the category leader with strong independent reviews.

Andrew Huberman, Matthew Walker
Buy

NOW

Moderate ~$11

NOW L-Tyrosine 500mg, a straightforward single-ingredient dose from a long-standing value brand with brand-level testing (not per-lot…

Andrew Huberman
Buy

NOW Foods Phosphatidyl Serine 100mg

Moderate ~$20

A standard 100mg dose of the soy-derived form used in the cognitive research, from a long-standing value brand.

Andrew Huberman, Sara Gottfried
Buy

Bulletproof Brain Octane C8 MCT Oil

Moderate ~$25

Pure C8 caprylic only, not a C8 and C10 blend, from the brand that created and still leads the category with transparent coconut-only…

Dave Asprey, Thomas DeLauer
Buy

Nordic Naturals EPA (High EPA)

Moderate ~$40

An EPA-predominant formula (the form with the ADHD and mood evidence, an adjunct that supports focus, not a treatment) that is third-party…

Called for in ADHD & Focus Toolkit
Andrew Huberman
Buy

Thorne Daily Greens Plus

Moderate ~$50

Thorne Daily Greens Plus, third-party certified from a brand we grade above AG1 on testing rigor and without AG1 marketing ecosystem; a…

Ben Greenfield, Andrew Huberman
Buy

Ice Barrel 400

Moderate ~$1190

Consistently the top-reviewed barrel-style plunge, with a brand-official Amazon storefront so it clears the counterfeit-risk bar.

Wim Hof, Andrew Huberman, David Sinclair
Buy

Floating water thermometer

Moderate
Called for in Deliberate Cold Exposure
Andrew Huberman

Yerba mate or coffee

Moderate
Called for in Huberman AM Protocol
Andrew Huberman

Vital Proteins

Limited ~$28

Vital Proteins Collagen Peptides, the most widely used grass-fed collagen brand; GMP-manufactured, no third-party certification published.

Called for in The Biohacker's Morning
Dave Asprey
Buy

Quality coffee

Limited
Called for in The Biohacker's Morning
Dave Asprey

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